Telegram, the globally popular messaging app with 900 million active users (by 2025), has long stood out because of its privacy-first approach and ad-free user experience — at least in private chats and groups. But because the platform is growing, Telegram has introduced a form of advertising to help you sustain its operations while still respecting user privacy.
Let’s explore how telegram ads price work, where they seem, and the way they alter from traditional advertising models.
🔹 Do Ads Exist on Telegram?
Yes — but only in a very limited, non-intrusive form. In late 2021, Telegram officially introduced Sponsored Messages, a privacy-friendly advertising solution shown in large public channels. These are not typical ads and so are completely different from ad systems used by platforms like Facebook or Google.
🔹 What Are Sponsored Messages?
Sponsored Messages are short promotional messages that appear in the bottom of public channels with more than 1,000 subscribers. They are:
Text-only (no images or videos)
Limited in length
Displayed to all or any users inside channel
Contextual, in line with the channel’s theme
Not according to user data — Telegram does not track or profile users for ad targeting
Example:
Sponsored: Discover the best crypto tools on Telegram!
🔹 Telegram’s Advertising Principles
Telegram ads are created around these core values:
No private data is used for targeting
Ads are simply shown in public channels
No disruption in private chats, groups, or media
Users can disable ads with Telegram Premium
Telegram won't sell user data to third parties
🔹 Telegram Ads vs Traditional Ads
Feature Telegram Ads Facebook/Google Ads
User Tracking ❌ No tracking ✅ Uses personal and behavioral data
Ad Placement ✅ Only in public channels ✅ Across feeds, stories, search, etc.
Targeting Method ✅ Channel-based ✅ User profile-based
Media Format ❌ Text-only ✅ Images, video, carousel, etc.
Opt-Out Option ✅ Via Premium ❌ No universal opt-out
🔹 Who Can Advertise on Telegram?
As of 2025, businesses and advertisers can use the Telegram Ad Platform to make and publish sponsored messages. Features include:
Channel-based targeting
Real-time performance stats
Support for multiple languages and regions
Minimum spend requirements (can vary by country)
You can begin advertising via promote.telegram.org — the official ad management portal.
🔹 Telegram Premium and Ads
Telegram Premium users enjoy an ad-free experience across the platform. This means no sponsored messages will appear in public channels for paying subscribers — among the numerous benefits of the premium plan.
🔹 Is Advertising on Telegram Effective?
For advertisers targeting niche communities, crypto audiences, tech followers, or content consumers, Telegram ads can be quite effective. Since ads are shown within relevant public channels, they have a tendency to reach highly engaged audiences that are already considering similar content.
Telegram ads give you a unique, non-invasive advertising model that balances monetization with privacy. By limiting ads to large public channels and avoiding user profiling, Telegram has built a system that serves both advertisers and privacy-conscious users.